Privacy Policy


This Privacy Policy explains how information about you or associated with you is collected, used and disclosed by Social Lux ("Social Lux," "we" or "us"), when you use our services through our website linked to this Policy, as well as our products (collectively, the "Services").

Some information, comments or content (e.g. photographs, video, profile, lifestyle) that the Member optionally provides, may possibly, under the responsibility and on the initiative of the Member concerned, reveal the ethnic origin of the Member, his/her nationality, religion and/or sexual orientation. By providing such optional information, the Member concerned confirms his/her intention and, consequently, expressly consents to, and takes sole responsibility for, the processing of this mentioned “sensitive” data by us.

By registering yourself and/or entering on the Site, you agree to comply with and be legally bound by the following conditions of the Privacy Policy. Failure to use this Site on accordance with the following conditions of the Privacy Policy may subject you to civil and criminal penalties.

By registering, using or subscribing to the Services, you confirm that you have read and consent to:

  • the collection of your personal information as described in this Policy, particularly as noted in Section I of this Policy (including, for example, your contact information, demographic information, age, gender and dating gender preference), including information from social networking sites;
  • the processing of your personal information, including your sensitive information (including, for example your dating gender preference, dating relationship experiences, ethnicity, religion and political views), as described in this Policy, particularly including those uses described in Section II of this Policy;
  • the sharing of personal information with third parties as described in Section III and IX of this Policy;
  • the storage and processing of your personal information in the United States of America (and other countries) as described in Section XI of this Policy;
  • the use of your personal information to send you notifications, promotions and advertising by email, SMS or MMS text message or in accordance with Section II, III and IV of this Policy;
  • the collection and use of location information
  • the sharing of personal information with third parties for fraud detection and prevention services
  • If you have any questions relating to the content of this Policy please contact us using the contact information set out below.

I. Information we collect

The categories of information we collect can include:

  1. Information You Provide. When you register, use or subscribe to any of our Services or take part in any interactive features of the Services (such as any contests, games, promotions, quizzes, surveys, research or other services or features), we may collect a variety of information, including:

    • Contact Information such as your name, email address, phone number, including mobile phone number, and correspondence address (“Contact Information”);
    • Other Information such as birth date, photographs, videos, password, billing information, demographic information, place of work, your personal interests and background, gender, age, dating gender preference, dating age range preference, physical characteristics, personal description, sexual life experiences, ethnicity, religion, political views, geographical location (including GPS), and any other information you share with the Services. We may also receive information about you from other users. For example, we will collect your email address if another user tries to refer Social Lux to you. We may collect billing or payments information if you engage with a paid Service.

  2. Information About How You Use the Services. We may collect information about your participation and actions on the Services. This may include information such as the pages and profiles you view, how you browse the Services, purchases you make through the Services. It can also include the various functions and features that you use, the connections you make, other friends or contacts you invite to the Services and profile searches you perform.

  3. Information from Content You Upload. When you upload photos, videos or other content to the Services, we may collect information about the content, such as the time, date and place the photo or content was taken or uploaded (also known as metadata), and how you use them, who views them or with whom you share.

  4. Information Automatically Collected. When you access our Services, we and our third party partners automatically record information from your device and its software, such as your IP address, browser type, Internet service provider, platform type, the site from which you came and the site to which you are going when you leave our website, date and time stamp and one or more cookies that may uniquely identify your browser or your account. When you access our Services using a mobile device, we may also receive or collect identification numbers associated with your device (such as a unique device ID, IDFA, Google AdID and Windows Advertising ID), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, email address, other apps that you have downloaded, and, if you have enabled features and functions of the Services that use your device’s location, your geographical location data (including GPS). We also collect information about your usage of, and activity on, our Services. Also, some of the information we collect, for example an IP address, can sometimes be used to approximate a device’s location. We may work with third parties to employ technologies, including the application of statistical modeling tools, which attempt to recognize you across multiple devices so that we understand how you use our Service across various devices.

  5. Cookies and Similar Technologies. We and our third party partners may use cookies and similar technologies, including those from third parties, to collect, analyze and store information, to provide customized advertising on our site and applications and on other sites or applications, to provide and improve the Services or other products or services offered by Social Lux, and to identify and prevent fraudulent activities.

  6. Your Communications with Us and Other Users. We collect communications you send to us (such as emails), comments that you post on the pages we have on a third-party service, such as our YouTube, Twitter and Facebook pages and messages that you send us directly through those services. We may also collect any comments, photos, messages or other content or communications you and other users share on the Services.

  7. Third-Party Social Networking Sites. When you have enabled the use of our Services through a third-party social networking or similar site or mobile or other application (a "Social Networking Site") or connect or link our Services to a Social Networking Site, such as Facebook, Google+ or Twitter, you permit Social Lux to access and use certain information about you that is made available to Social Lux through or from that Social Networking Site. The information obtained by Social Lux varies by Social Networking Site and may be affected by the permission and privacy settings you establish at that Social Networking Site, but can include information such as your name, profile picture, public Facebook profile, network, gender, username, user ID, age range or birthday, place of work, relationship interests, language, location, country, interests, photos, photos you are tagged in, videos, contacts list, friends lists or followers and other information such as information about Facebook friends you might share in common with other members of the Services. By using or linking our Services through or with a Social Networking Site, you are authorizing Social Lux to collect, store, retain and use, in accordance with this Policy, any and all of your information that Social Lux has obtained from the Social Networking Site, including to create a Social Lux profile page and account for you. Depending on the Social Networking Site and your privacy settings, Social Lux may also post information to your Social Networking Site. Your agreement to the foregoing takes place when you "accept" or "allow" or “go to” (or other similar terms, such as tapping “Okay”) our website from a Social Networking Site, go to a Social Networking Site from the Services, when you sign up or login to the Services through a Social Networking Site (such as by tapping “Sign up with Facebook” or “Log in with Facebook” on the Services), when you otherwise connect or link your Social Networking Site to our Services, or the transfer of information to Social Lux from such site. If there is information about your “friends” or people you are associated with in your Social Networking Site account, the information we obtain about those persons may also depend on the privacy settings such people have with the applicable Social Networking Site. You acknowledge and agree that Social Lux is not responsible for, and has no control over, any applicable privacy settings on any Social Networking Sites (including any settings related to any messages or advertisements about Social Lux that the Social Networking Site may send to you or your friends). You should always review, and if necessary, adjust your privacy settings on Social Networking Sites before getting or using applications such as ours or linking or connecting your Social Networking Site account to the Services.

  8. Location Data. When you have enabled geographical location-based or GPS services on your device in relation to a Social Lux mobile app or any Social Lux features or services that use geographical location-based or GPS information, we will collect information about your geographical location or GPS position based on the location of the device you are using to access our Services.

  9. Information Provided by Others. We may be provided with information relating to you or your conduct on the Services by other users of the Services. We also collect information that third-party organizations may provide to us, such as contact details, demographic information, Internet navigation details, credit reference or fraud prevention information. Financial institutions or payment processors may also provide us updated payment information or payment methods related to your paid account or paid subscription and services.

  10. Address Book. We may also offer you the ability to import your address book contacts or manually enter email addresses so that you can locate your contacts on the Services or other products or services offered by Social Lux; or invite your contacts to join you on the Services or other products or services offered by Social Lux. When we invite your friends to join the Services, we may include your name, photo or other information to let them know that you are the person extending the invitation. After sending these invitations, we may also send reminder emails to your invitees on your behalf. We will store those contacts for purposes of alerting you when your contacts join the Services or other products or services offered by Social Lux at a later time, so that you may connect with them on Social Lux, and to suggest friends and connections to other members of the Services or other products or services offered by Social Lux.

II. Use of information we collect

We use your personal information for purposes described in this Policy or disclosed to you on or in connection with our Services (e.g., through disclosures or consent mechanisms that may appear when you access certain services, features or applications). The ways in which we may use this information include to:

  • Provide the requested Services: to administer and maintain your Social Lux account and generally provide the functions and features that are part of the Services (including providing communications as described below). We will use all categories of information described in Section 1 to do this. This includes using your information as described in this Policy and providing the functions and features of the Services to you;
  • Analyze and develop our products and services: to develop, deliver, measure, monitor, analyze and improve our Services or other products or services offered by Social Lux and develop new products and services. We will use all categories of information described in Section 1;
  • Communicate with you: to respond to your comments and questions and provide customer service, to provide any messaging or communications associated with the functions and features of the Services (including by email, SMS or MMS text message), to keep you posted on our latest product or service announcements or updates, software updates, security alerts and any technical notices, to provide you with confirmation of purchases, invoices, support and administrative messages or notice about changes to our terms, conditions or policies. We will use your Contact Information when we communicate with you. Where it is relevant to the issues we are contacting you about we may also use the other categories of information described in Section 1 above;
  • Protect the Services and Social Lux’s property: to detect and prevent abusive, fraudulent, malicious or potentially illegal activities, and to protect the rights, safety or property of Social Lux or our users including to enforce or exercise any rights in our Terms of Use Agreement. We will predominantly use information about how you use the Services and information provided by others (such as reports from other users relating to your conduct on the Services), although we may use other categories of information described in Section 1 where they are relevant for this purpose;
  • Promotions and advertising: to communicate with you about and administer contests, promotions and rewards, upcoming events and other news about products and services offered by Social Lux and our selected partners that may be relevant to you, your interests and how you use the Services, including marketing and advertising communications; and to develop, display and track content or advertising that may be relevant to you on our site and other sites, including providing our advertisements to you when you visit other sites. We may use all categories of information described in Section 1 for this purpose. We will use your Contact Information for direct communications with you.For information on your marketing and advertising options see the “Marketing Choices” section below.
  • Geographical or GPS location-based services: in addition to the uses described above, to provide features of the Services that may be relevant to you and your geographical location or GPS information, such as Services provided through our mobile apps that may allow users to see more information about each other, for example, common restaurants or points of interest visited or seen; you should always check the location-based settings on both your device and on the Services to manage such services;
  • Perform other functions as may otherwise be described to you at the time of collection or as enabled by you in relation to our Services or other products or services offered by Social Lux;
  • Link or combine information about you with other information we get from third parties to help understand your needs and provide you with a better service.

III. Sharing personal information with third parties

Our Services allow you to share information about yourself with other individuals and other companies, including other users and potential users of the Services or other products or services offered by Social Lux and third-party Social Networking Sites. Consider your own privacy and personal safety when sharing your information with anyone, including information you share through your profile, as profiles include basic information that was provided at registration, information provided through a Social Networking Site, and may include other information added by you or your friends (for example, your religion, ethnicity and physical characteristics), as well as information about your use of the Service (for example, whether you were recently logged in to Social Lux).

Information on your profile is viewable by other users or visitors to our Services, and may also be viewable through public search or on third-party sites that you use. We do not control who reads the information you share or what others may do with this information, so we encourage you to use discretion and caution with respect to your personal information. Also, when sharing information about others, please consider their safety and privacy and get their consent for that sharing.

Additionally, we may share information with third parties as follows:

  1. with third party vendors, consultants, advertising partners, and other service providers that perform services on our behalf, which may include, but is not limited to, identifying and serving targeted advertisements, providing fraud detection services, processing payments, providing chargeback representation services or providing analytics or attribution services;
  2. with our business partners who offer a service to you jointly with us, for example, when running a contest or promotion;
  3. with your consent (for example, if you consent to our sharing your information with a third party for the third party’s own and independent direct marketing purposes subject to its separate privacy policy);
  4. in connection with any company transaction, such as a merger, sale of assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business by another company or third party or in the event of bankruptcy, dissolution, divestiture or any related or similar proceedings;
  5. to, in our discretion, (i) satisfy any applicable law, regulation, subpoena/court order, legal process or other government request, (ii) enforce our Terms of Use Agreement, including the investigation of potential violations thereof, (iii) investigate and defend ourselves against any third party claims or allegations, (iv) protect against harm to the rights, property or safety of Social Lux, its users or the public as required or permitted by law and (v) detect, prevent or otherwise address criminal (including fraud or stalking), security or technical issues.

We may also share information with others that is not personal information, or that is in an aggregated or anonymous form that does not reasonably identify you directly as an individual or is provided in hashed, non-human readable form.

For further information on your marketing and advertising options see the “Marketing Choices” section below. Note that the term “third party” does not include companies in the same group of companies as Social Lux, which includes our subsidiaries (that is, any organization we own or control) or our ultimate holding company (that is, any organization that owns or controls us) and any subsidiaries that our holding company owns. Unless otherwise indicated, these companies will use your personal information in the same way as we can under this Policy.

IV. Marketing choices

  1. Communications from Us. By registering for our Services, you consent to receive email messages from us. You can opt out of receiving certain messages from us by visiting the "settings" page of your account or by clicking the “unsubscribe” or “opt-out” link on these email communications from Social Lux. Note that you are not permitted to unsubscribe or opt out of non-promotional messages regarding your account, such as technical notices or purchase confirmations, or our ongoing business activities in order to provide the Services to you. If you consent to receive SMS or MMS text messages, we may communicate with you via text.

  2. Online Advertising and Tracking. In addition to the advertising practices described above, we may use, share or permit third party advertising networks or similar third party partners to collect information about your browsing and usage activities over time and across websites and applications when you use our sites or Services. Typically, this information is collected through cookies, pixels or similar technologies which recognize the device you are using and collect information, including hashed data, click stream information, browsing and usage activities on our Services and on other applications and sites around the Web, browser type, time and date you visited the site, and other information. This information is typically used to display targeted ads on or through our Services or other products or services offered by Social Lux, to display targeted ads to our users or website visitors on other websites or apps, including on Facebook, and to analyze the success of our marketing campaign efforts.

  3. Please note that you may not be able to limit all advertising and tracking on your mobile device.

V. Access to your information and account management

Most of the personal information we hold about you is either available directly from viewing your account and looking back over your activities, or is available from the Social Networking Sites that you have connected to the Services. You may access and change certain information by visiting the "Edit Profile" and "Settings" sections of your account. You may also contact us for assistance using the details below if you want to access, remove or deactivate your account information. Nonetheless, Social Lux expressly reserves the right to maintain and store any information or other data where Social Lux reasonably believes in its sole discretion that such action is required to comply with any legal or regulatory obligations or for the detection or prevention of criminal or other unlawful activity or where Social Lux has a legitimate business reason to do so, such as collecting amounts owed, resolving disputes, maintaining automated back-ups, for analytical purposes, enforcing our Terms of Use Agreement or for recordkeeping integrity.

Please note that if you change information in your account or otherwise opt out of receiving certain communications, this will only affect future activities or communications from us. If we have already provided your information to a third party before you have changed your preferences or updated your information, you may have to change your preferences directly with that third party.

VI. Transfer and security of information

The personal information we collect from you may be transferred to, and stored in the United States of America and other countries. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. or any other country in which Social Lux or its parent, subsidiaries, affiliates or service providers maintain facilities, and the use and disclosure of information about you as described in this Privacy Policy. Social Lux will take reasonable measures to help protect your information in an effort to prevent loss, misuse and unauthorized access, disclosure, alteration or destruction and to treat it in accordance with this Policy. No method of electronic transmission or storage is 100% secure, however. Therefore, we cannot guarantee its absolute security. We urge you to keep your personal information safe (including your account password). Please see the United States Federal Trade Commission’s website for information about how to protect yourself against identity theft.

VII. Age restrictions

Although our website is a general audience site, we restrict the use of our Services to individuals age 18 and above. We do not intentionally collect or maintain personal information from people under the age of 18. If you become aware that personal information about a person under 18 has been provided to us, please immediately contact us.

VIII. Links to third party websites

The Services may, from time to time, contain links to and from third party websites of our partner networks, advertisers, partner merchants, retailers or affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please always check the privacy policies that apply to a third party site before you provide any information to the website.

IX. Fraud prevention services

We may share your personal information, including your payment transactions and activities on the Social Lux Services, with third party partners for security and fraud prevention purposes. Social Lux works with companies, which collect, process and analyze such data for an indefinite period of time for the purpose of helping their customers to identify and prevent fraud, but we may work with other providers in the future as well.

X. Updates to this policy

We reserve the right to modify this Policy from time to time. If we make changes to this Policy, we will change the "Last Revision" date below and will post the updated Policy on this page. We may also provide other methods of notice or request your consent depending on the circumstances.

XI. No rights of third parties

This Policy does not create rights enforceable by third parties or require disclosure of any personal information relating to users of the Service.

XII. Contacting Social Lux

If you have questions about this Policy, please contact us at privacy@sociallux.com

XIII. Last revision date and effective date

This Policy was last revised on January 10, 2017. For users who registered for the Services prior to January 10, 2017, this Policy will be effective on February 10, 2017.

XIV. Language of the policy

The language of this Policy is English. Where Social Lux has provided a translation of the English version of this Policy, you agree that the translation is provided for your convenience only and that the English language version of this Policy will govern your relationship with Social Lux. If there is any contradiction between what the English language version of this Policy says and what a translation says, then the English language version will take precedence.